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Light pole banners were strategically placed throughout San Francisco to celebrate the opening of the Helen Diller Family Cancer Research Center. I developed the Cancer Center’s new brand identity program.




This is the cover of the first issue of the UCSF Helen Diller Family Comprehensive Cancer Center newsletter reflecting the new brand identity system that I developed.

The newsletter also incorporates a more consumer- oriented look and feel.

This is the launch ad we created at the Michael J. Fox Foundation to launch the first ever Parkinson’s biomarker clinical research study. Collateral and press efforts generated over 400 web inquiries and 130 phone calls to local sites from prospective participants during the first 30 days of our campaign.


This is one of several ads that I created with my agency as part of the Industry to Industry  B2B exchange  global launch campaign. Within the first 90 days of the campaign we increased the company’s customer base tenfold, site traffic by over 500% and generated more than $5 million in transactions.